The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms.

Here are this week’s highlights from the Inside Network Job Board, including positions at Plumbee, GREE International, Inc., Tapjoy, LolGames, 6 Waves/Lolapps, Funcom Games Canada, Addmired, Identified, Spooky Cool Labs, King.com, Mobile Deluxe,  Game Show Network, IMVU, Stealth Mobile Startup, XMG Studio and FashionPlaytes, Inc.

• Head of Mobile/Senior Mobile Producer

• Director of Business Development

• Inside Sales Representative

• Social Media Business Development Lead / Internet Guru

• Senior UI Designer


• UI Vector Artist


• Interaction Designer

• Senior Java Programmer


• Senior GUI / Flash Developer Social Games


• Lead Designer Social Games

• Technical Recruiter


• Senior Operations Engineer


• Acquisition Manager/Mobile Ad Buyer


• Business Intelligence Analyst


• 3D (Isometric) Environment Artist


• 2D Digital Painter/Illustrator


• 3D (Isometric) Character Artist – Modeler/Animator


• Build/Release Engineer


• Tools Engineer


• Scalability Engineer


• Erlang Infrastructure Developer


• C/C++ Game Developer


• UX Artist

• Core Software Engineer

• Marketing Director


• Software Engineer – Games Front End / Unity

• 3D Artist


• IT Support Engineer


• Game Developer – Social and Mobile Games

• Senior QA Engineer-Mobile Games

• Art Director


• Senior Programmer

• Senior Software Engineer

Stealth Mobile Startup

• Senior Android Engineer

• Data Jockey

• Social Game Designer

Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.

Facebook hired former Levi’s CMO Rebecca Van Dyck to lead its global marketing efforts, according to Ad Age.

Van Dyck, who worked at Apple and Wieden+Kennedy before Levi’s, will bring important branding experience to Facebook. An initial public offering this year will put more pressure on the company to improve its image. Although it has in eight years become one of the most well-known brands in the world, it ranks among the lowest in consumer satisfaction. With Google heavily promoting an alternative social network, Facebook will need to be strategic in coming years.

Facebook significantly increased its marketing and advertising efforts in 2011. It spent $28 million in advertising last year — up from $8 million in 2010, according to IPO documents. The social network runs Google AdWords and Facebook ad campaigns. (We have reached out to Facebook to clarify how its house ads are billed.) The company has recently formed a number of partnerships with media companies like NBC, the New York Times, USA Today and Politico to build its brand.

Facebook mentioned in its IPO filing that unfavorable press coverage could negatively affect its business. This is true for any company, but it is notable that Facebook included it in the risk factors section of its prospectus. Google and LinkedIn did not.

Google ran a number of television commercials last year promoting its social network and other products. Facebook could follow suit, but since CEO Mark Zuckerberg is known to be skeptical of traditional advertising, the company could be looking to try other types of campaigns.

Van Dyck was recently involved in Levi’s “Go Forth” initiative, in which the company donated more than $1 million to renovate a community center and aid an urban farming program in Braddock, Pa. Facebook was likely most interested in Van Dyck’s experience with Apple where she worked for seven years and helped with launches of the iPhone, iPad, iPod and iTunes.

Image credit: Rebecca Van Dyck’s LinkedIn profile

Facebook polls appear in Times Square – Facebook and ad agency R/GA partnered to produce a political polling app, 2012 Matters: What Matters Most. Users can indicate which issues are most important to them and have their answers appear on the Nasdaq digital billboard in Times Square.

Facebook, USA Today’s Super Bowl Ad Meter - Involver is powering Facebook and USA Today’s Super Bowl Ad Meter on Facebook.com/sports and other pages. The app allows users to see, rate and share Super Bowl ads before, during and after the game via web or mobile.

Most users get big social return from Facebook – A study from the Pew Research Internet Project found that most users receive more social feedback than they put into the platform. This is due to the fact that there’s a small percentage of power users that is extremely active in liking, commenting and providing other social feedback on the site.

Bday Gift Finder uses data to find gifts – Bday’s Bday Gift Finder is an app that allows users to find the right gifts for friends by utilizing user data to settle on the most appropriate gift card. The app analyzes Likes and the sentiment attached to those Likes. Bday recently received $2 million in Series A funding.

A greater percentage of Facebook’s monthly active users became daily active users in recent years as consumers switched to smartphones, according to an analysis of the company’s filing for an initial public offering.

DAU as a percentage of MAU is an important metric to judge “stickiness.” If the company were gaining millions of new users but not maintaining a steady DAU over MAU, it would suggest those users were not finding reasons to return as frequently. In Facebook’s case, the ratio of monthly users returning daily has increased from 44 percent to 57 percent since June 2009. This supports the idea that the social network not only grew in volume but became more engaging. In its IPO prospectus, the company attributes much of this growth to mobile usage.

DAU over MAU grew at its fastest rate between June 30 and Dec. 31, 2009, as smartphone growth took off in the U.S. and Europe. Apple released the iPhone 3GS and Palm released the Pre in June 2009. Motorola introduced the first Droid in October of that year. As millions of consumers purchased smartphones and added Facebook apps, daily engagement accelerated. That period saw faster DAU growth in the U.S. and Europe than it did in Asia and the rest of the world.

The DAU/MAU ratio is not increasing as drastically as it had been, but it continues to grow. DAU as a percentage of MAU increased from 54 percent in December 2010 to 57 percent in December 2011. We can expect this number to keep improving as more users connect to Facebook through mobile apps. Another factor that could encourage more users to engage daily is Open Graph. As more apps and websites integrate Facebook, the social network can increase daily active users without those users visiting the site directly.

It’s unclear how high the percentage will go, but at some point, DAU over MAU will hit a threshold. Investors should keep an eye on this metric to gauge how well Facebook is growing and maintaining interest among its new and existing users.

February 8 – 9, 2012 | San Francisco

Inside Social Apps 2012 is coming next Wednesday and Thursday!

Register Here

Join us as we host the industry’s leading developers for two days of panels, discussions, and networking around the social and mobile app ecosystem.

How do developers in the industry view today’s top challenges in social and mobile apps and games? Which platforms will see the most growth in 2012, and what are the key opportunities ahead? We’ve recently finalized our event agenda that looks at this industry’s biggest questions from the perspectives of those who are shaping it every day. View the full agenda here.

Better yet, save your spot and register now.

Who’s Speaking?

We’re excited to present the following 44 confirmed speakers at Inside Social Apps 2012:

	Carl Sjogreen Director of Product Management, Facebook		Cory Ondrejka Director of Engineering, Facebook
	Russ Heddleston Product Manager, Facebook		David Glazer Engineering Director, Google+
	Carla Bourque SVP, Buddy Media		Simon Mansell CEO, TBG Digital
	Clara Shih Founder and CEO, Hearsay Labs		Mike Ouye Founder and CEO, Red Robot Labs
	John Spinale Senior Vice President, Social Games, Disney Interactive Media Group		Barry Cottle Executive Vice President, EA Interactive
	Daniel Terry Co-founder & CEO, Pocket Gems		Perry Tam CEO, Storm8
	Jens Begemann Founder and CEO, wooga		Lee Linden Founder, Karma Science
	Charles Hudson Co-founder and CEO, Bionic Panda Games		John Earner GM European Studios, EA / Playfish
	Paul Bettner GM, Zynga With Friends		Kevin Chou Co-founder and CEO, Kabam
	Suleman Ali Co-founder and CEO, TinyCo		Will Harbin Chairman and CEO, Kixeye
	Mario Schlosser Chief Scientist, Vostu		Jeff Tseng CEO and Co-Founder, Kontagent
	Dennis Ryan EVP Worldwide Publishing, PopCap		Eric Goldberg Managing Director, Crossover Technologies
	Haining Wang CEO, Happy Elements		Sho Masuda VP Marketing, Social Games, GREE
	Clay Kellogg Head of App Dev. Sales, AdMob		Terry Angelos Co-Founder and CPO, TrialPay
	David Katz VP of Digital Media, Starz		Suchit Dash Co-founder and VP of Product, Ifeelgoods
	Atul Bagga Senior Analyst – Video Games & China Internet, Lazard Capital Markets		Peter Farago VP Marketing, Flurry
	Anil Dharni Co-founder, Funzio; Founder, Storm8		Mike Sego CEO, Gaia Interactive
	Tim Chang Managing Director, Mayfield Fund		Micah Adler Founder & CEO, Fiksu
	Arjun Sethi CEO, 6waves Lolapps		Brenda Garno COO & Game Designer, Loot Drop
	Bill Jackson Creative Director, CastleVille, Zynga		Hussein Fazal CEO & Co-founder, AdParlor
	Mihir Shah President & CEO, TapJoy		Lisa Marino CEO, RockYou
	Rick Thompson Co-Founder, Playdom, and Investor		Riz Virk Co-founder and CEO, Gameview Studios

Registration

Previous Inside Social Apps conferences have sold out in advance of event day, so we strongly encourage you to register now.

Pre-registration passes are $599 until February 7, and will be $799 at the door. Register Now

About Inside Social Apps

Inside Social Apps 2012 will explore new opportunities, as well as emerging risks, in the development, distribution and monetization of social and mobile applications. Inside Social Apps 2012 will span February 8 – 9, and will bring together the world’s leading social and mobile developers and investors for critical discussion and analysis.

Social applications first made their splash in the US in 2007, and have now evolved into a global media ecosystem. Today’s social and mobile apps comprise a profitable multi-billion dollar industry, characterized by vibrant investment activity and newly emerging opportunities on mobile platforms.

Inside Social Apps is Inside Network’s content-focused conference series that investigates the latest trends and challenges for social and mobile applications and the companies that bring them to market.

Past Inside Social Apps events have seen sold out before conference day, so we strongly encourage you to register early.

Registration

Pre-registration passes are $599 until February 7, and will be $799 at the door. If you’re doing business in social and mobile apps, we strongly encourage you to register now.

From all of us at Inside Network, we look forward to seeing you on February 8 and 9 in San Francisco!

Tabs, tabs, tabs dominated our list of emerging Facebook apps by monthly active users this week. A variety of page tab apps made up most of the list, then there were games, Shufflr, Phrases and Identified integrations. The apps grew from between 150,000 and 540,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week.

Top Gainers This Week

	Name	MAU	Gain	Gain,%
1.	Static HTML… [Seventh Tab]	850,000	+540,000	+ 174%
2.	Static HTML… [Twelfth Tab]	680,000	+540,000	+ 386%
3.	Static HTML… [Eleventh Tab]	650,000	+520,000	+ 400%
4.	Static HTML… [Tenth Tab]	640,000	+490,000	+ 327%
5.	Windows Live Mail	338,873	+338,873	N/A
6.	Monster Fusion	490,000	+320,000	+ 188%
7.	Tab Builder: Gift	350,000	+310,000	+ 775%
8.	Woobox Custom Tab | Arrow #2	520,000	+310,000	+ 148%
9.	Polls	293,369	+293,369	N/A
10.	Static HTML… [Eighth Tab]	510,000	+280,000	+ 122%
11.	Shufflr	800,000	+230,000	+ 40%
12.	Woobox Custom Tab | Arrow #4	290,000	+230,000	+ 383%
13.	Candy Dash	990,000	+210,000	+ 27%
14.	Static HTML… [Sixth Tab]	640,000	+210,000	+ 49%
15.	Playboy’s Barmate Tab	320,000	+200,000	+ 167%
16.	Lucky Cruise	310,000	+180,000	+ 138%
17.	Phrases new	800,000	+160,000	+ 25%
18.	RISK: Factions	780,000	+160,000	+ 26%
19.	Woobox Custom Tab | Arrow #5	370,000	+160,000	+ 76%
20.	Identified	700,000	+150,000	+ 27%

Static HTML… [Seventh Tab] grew by 540,000 MAU and several other page tab apps made the list, down to Polls with 293,400 MAU and then Woobox Custom Tab | Arrow #5 160,000 MAU.

Other apps that made the list included Windows Live Mail with 338,900 MAU, daily video post Shufflr with 230,000 MAU, Phrases new (not available in the U.S.) with 160,000 MAU and Identified with 150,000 MAU. Then there were games: Monster Fusion grew the most with 320,000 MAU, Candy Dash with 210,000 MAU, Lucky Cruise with 180,000 MAU and RISK: Factions with 160,000 MAU.

All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

Some users are once again seeing the “Discover New Games” module in the right sidebar of Facebook.

The Discover New Games module highlights games a user’s friend is playing or that are otherwise popular. This time around it includes a larger game thumbnail instead of their friends’ profile pictures as we saw in March 2011. The module still includes the prominent “Play Now” call to action.

This is an additional way the social network is trying to please game developers and help them gain users after a period in 2010 when they cut off several viral channels. In a developer blog post on Monday, Facebook announced a few new ways it is promoting games on the platform, including a games-only activity feed and aggregate News Feed stories.

Although we’ve seen the company recently identifying games by genre to encourage users to click over to them, it has not done so in the latest version of the Discover New Games module.

With mobile growth outpacing overall monthly active user growth, Facebook knows how critical it will be to monetize its mobile users. But for the company that has long shunned traditional types of advertising, the solution is not as simple as putting banners in its mobile apps.

More than 425 million users accessed Facebook from mobile devices in December 2011 — up 21 percent since September 2011, and 70 percent since March 2011. In its filing for an initial public offering, the company acknowledged business will suffer if it cannot monetize this space. The global mobile advertising market was $1.5 billion in 2010 and is expected to grow to $17.6 billion in 2015, according to the filing.

Here we break down the social network’s options for mobile advertising.

Sponsored Stories – Most Likely

Sponsored Stories promote users’ interactions with pages, whether it’s liking a page, liking a particular post, checking into a place or using an app. This is the most probable way Facebook will bring advertising to the mobile experience, and the company even mentioned it in its filing for an initial public offering. Because Sponsored Stories require a person’s friend to validate a piece of content by interacting with it in some way before it is shown as an ad, Facebook is not giving companies a direct ticket into the News Feed. The social network has already added Sponsored Stories to Ticker and is in the early stages of testing them in News Feed. The lack of negative feedback from users could lead Facebook to bring Sponsored Stories to mobile without backlash sometime this year. We detailed what mobile Sponsored Stories might mean for advertisers here.

Mobile Ad Network – Likely

Facebook could eventually develop something similar to Google AdSense and AdMob, which allows websites and mobile apps to display ads that are targeted based on information Google has collected. This would be the most ambitious approach both technically and in terms of how it could expand Facebook’s business. This could be years away, but seems like an obvious direction for the company to achieve its full revenue potential.

Page Post Ads - Less Likely

Currently page owners can use Marketplace to promote their posts as an ad unit on the right hand side of the site. Facebook could introduce sponsored page posts into the mobile News Feed, but it might not want to allow companies to pay their way directly into people’s streams. Twitter does this, however, and it does not seem to have a significant negative effect.

Check-in Deals – Possible But Not Likely

Since being released in November 2010, check-in deals have been a free, self-serve option for businesses to offer deals to customers who indicate to their friends that they visited a place. While it is possible for Facebook to charge to feature deals, it is unlikely the company would implement a fee for something that was formerly free. Check-in deals have not been a runaway success, so it would be difficult to convince businesses to pay for something they didn’t take advantage of at no cost.

Location-Based Push Advertising – Unlikely 

Advertisers would be more interested in a location-based solution that pushed messages out to users, particularly since Facebook’s demographic and interest data would provide a new layer of targeting beyond location. Location-based push advertising is typically opt-in, and it would be very controversial for Facebook not to do the same. Perhaps by liking a page and opting in to location-based push notifications, users could receive messages and deals on their phones based on where they were. Users, however, might be wary of letting Facebook track their location at all times.

Mobile Banner Ads – Very Unlikely

Facebook has never given ads much real estate on the site. Even now with up to seven ads on the right hand side of the page, sponsored content gets a small percentage of screen space. We do not envision Facebook giving up room to banner-style ads in its mobile experience. If the company did, these ads would likely have a strict format with text and perhaps a small thumbnail, as Facebook requires for its online display ads.

Interstitial Ads - Very Unlikely

Interstitial ads pop up between actions and typically require users to wait a certain amount of time before moving onto what they had been doing within an app. While popular in many free apps, it would be highly out of character for Facebook to compromise user experience in this way. This is by far the most unlikely, if not unimaginable, option for Facebook to employ.

Facebook posted several engineering positions between its Careers page and LinkedIn feed this week. The positions ranged from data to developer to security and platform. The company also posted positions for sales, marketing, legal, communications and policy positions in Italy, as well as many sales-related jobs in Ireland.

Posts added this week on Facebook’s Careers Page:

• Data Engineer


• Software Engineer, Force.com Developer


• Software Engineer, Developer Platform


• Software Engineer, Developer Platform (New York)


• Software Engineer, Developer Tools


• Developer Support Engineer, Arabic (Dublin)


• Developer Support Engineer, Polish (Dublin)


• Data Engineer


• Security Engineer


• Hardware Engineer (Austin)


• Mechanical Engineer, Servers (Austin)


• Storage Hardware Design Engineer


• System Validation Engineer (Austin)


• Thermal Engineer (Austin)


• Manager, Network Engineering (Corp)


• Manager, Network Engineering (DNE)


• Associate,Tech Communications


• Communications Manager – Italy


• Communications Manager – Spain


• Head of Policy (Italy)


• Head of Policy, Middle East (Europe)


• Administrative Assistant, Public Policy


• Legal Counsel (Hyderabad)


• Immigration and Tax Manager


• HR Business Partner


• Lead, HR Core Data


• HR Co-ordinator – Contract (Dublin)


• Non Tech Sourcer


• Technical Recruiter


• Technical Program Manager


• Administrative Assistant – IT


• Senior Analyst, Custom Market Insights (Dublin)


• Analyst, Business Operations – API


• Analyst, Business Operations – SMB


• Data Center Business Analyst


• Regional Logistics Analyst


• Site Supervisor


• Associate, Global Marketing Solutions, SMB Growth (Austin)


• Leads Analyst (Hyderabad)


• Market Researcher – Platform


• Market Researcher – User Support


• Analyst, Business Operations – API


• Analyst, Business Operations – SMB


• Analyst, Corporate FP&A


• EMEA Business Operations Associate, Dublin


• Global Travel and Card Programs Manager


• Ad Operations Analyst, Global Marketing Solutions (Austin)


• Associate, Ad Operations (Menlo Park)


• Associate, Ad Operations – Arabic (Dublin)


• Associate, Ad Operations – Danish (Dublin)


• Associate, Global Marketing Solutions, SMB Growth (Austin)


• Client Partner, Brand Specialist, Danish (Dublin)


• Client Partner, Brand Specialist, French (Dublin)


• Client Partner, Italian (Dublin)


• Manager, Italian Mid Market Sales – Dublin


• Manager, Nordics Mid Market Sales – Dublin


• Analyst, Platform Operations (Hyderabad)


• Analyst, User Operations – Arabic (Dublin)


• Manager, Help Content Operations


• Manager, Mobile Operations


• Site Integrity Associate, User Operations

Jobs posted by Facebook on LinkedIn:

• Manager, Nordics Mid Market Sales – Dublin, Facebook


• Manager, Italian Mid Market Sales – Dublin, Facebook


• Manager, UK Mid Market Sales – Dublin, Facebook


• Manager, French Mid Market Sales – Dublin, Facebook


• Manager, German Mid Market Sales – Dublin, Facebook


• Manager, Benelux Mid Market Sales – Dublin, Facebook


• EMEA Business Operations Associate, Dublin, Facebook


• Manager, SMB Growth, Facebook

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook seems to have eliminated many of its university intern positions this week. Many of the jobs were listed in early December and more than a dozen of the positions disappeared this week. They could have been filled, but it would be irregular for the way jobs are usually removed from the Careers page. Jobs for data centers, engineering and counsel also disappeared from Facebook’s job page; engineerings, marketing and account management staff were hired this week, according to the company’s page and LinkedIn feed this week.

New hires per LinkedIn:

• Karol Karpinski, Account Manager – former Interactive Media Manager at Media Contacts.


• Eric Boller, Marketing – former student.


• Sergio Clemente Filho, Software Engineer – former Software Development Engineer at Microsoft.


• Ludvig Hedlund, Account Manager – former Nordic Online Account Manager at Match.com.